THE IMPACT OF USING SOCIAL MEDIA IN PROJECT COMMUNICATION MANAGEMENT IN THE PALM OIL INDUSTRY: A LITERATURE REVIEW

Abstract

This study explores the underutilization of social media in project communication within the palm oil industry. Despite its pervasiveness across various sectors, social media remains underutilized in project management. While it offers benefits such as enhanced communication, collaboration, and productivity, its adoption presents challenges like information security risks and technological dependency. Through a literature review spanning 2019 to 2023, this research investigates the impact of social media on project management communication, focusing on areas like marketing, business networks, and sustainability. Findings reveal that while social media enhances project communication efficiency and effectiveness, it necessitates careful management of associated challenges. The research model and conclusions offer valuable insights into navigating the complexities of integrating social media into project communication management.