CONFIRMATION MODEL USED FINTECH PAYMENT FOR CONTINUANCE INTENTIONS
Keywords:
Fintech, ECM, Confirmation, Continuance IntentionAbstract
In this research, the aim was to explore the factors that impact users' decision to continue using FinTech
payment applications. To achieve this goal, an online questionnaire was given to 361 individuals who use
FinTech services during the pandemic. The study analyzed the data through the Expectation-Confirmation
Model, which was expanded to include perceived trust, social influence, and functional benefits. The results of
the study indicate that users' decision to continue using the application is influenced by their prior expectation
confirmation and the perceived usefulness of the application after use. Moreover, perceived trust and social
influence also play a positive role in users' decision to continue using the application. These factors can be
strengthened by providing personalized experiences and positive interactions. This research provides significant
insights for researchers and practitioners who are involved in the FinTech payment industry.