APPLICATION OF DESIGN THINKING METHOD FOR PROTOTYPE USER INTERFACE DESIGN AND USER EXPERIENCE TESTING OF DIGITAL VILLAGE WEBSITE

Abstract

In the ever-evolving digital era, the utilization of information and communication technology (ICT) has become an integral part of daily life, affecting various aspects of society, including rural areas. One indicator of the implementation of a digital village is the existence of a village website. This research explores the application of the Design Thinking method to design a prototype User Interface (UI) and test the User Experience (UX) of the Digital Village Website. This research aims to understand user needs and expectations, create creative solutions, and thoroughly test the user experience. The results showed that the UI/UX design of the Digital Village website using the Design thinking method was able to improve the quality of the user experience in using the Digital Village website. This is evidenced by the results of usability testing which shows an increase in user satisfaction with the Digital Village website. The UI/UX design of the Digital Village website is expected to be the basis for developing further recommendations on the development of other Digital Village websites.